Every Brand is a Media Company: Harnessing the Power of User-Centric Content
In today’s digital age, the business landscape is evolving at an unprecedented pace. Traditional marketing strategies are being replaced by a more dynamic and user-centric approach. The most successful companies are no longer just offering products or services; they are becoming media companies in their own right. These companies have recognized that to connect with […]
Content creation – Unveiling the obsession thats captivating the society
In a world driven by the ceaseless flow of information and an insatiable desire for entertainment, the obsession with content creation has become the defining characteristic of our time. As a Creative Director at an India-based creative agency, I’ve had the privilege of witnessing and shaping this content revolution. In this article, I’ll share my […]
The Art of Persuasion: Why Copywriting Still Plays a Major Role in Marketing and Advertising
In the fast-paced world of digital marketing and advertising, where visuals and multimedia content often take the spotlight, it’s easy to overlook the enduring power of words. As the founder of a New Delhi-based creative agency, I firmly believe that copywriting continues to play a major and indispensable role in marketing and advertising strategies. In […]
Specialization vs. Generalization: The Case for Prioritizing Specialization in Talent Acquisition
As the founder of a creative agency, I have had the privilege of working with numerous talented individuals in the creative field. When it comes to building a team that excels in delivering exceptional results, I firmly believe that prioritizing specialization over generalization is the key to success. In this article, I’ll explore the rationale […]
Know your place before you start
Beginnings cannot be random, the place where you start usually follows to where it ends. i mean why even play a piano at a Hawker centre or the very famous story of why Lamborghini doesn’t do TV ads helps you understand why your presence is not required everywhere to make an impact in todays world […]
The subtle art of not getting a view
As long as the attention span of consumers doesn’t stay at its minimum threshold, its difficult to market a product with any kind of content. a 3 second hook followed by a body of interesting and relevant piece with an ending that makes you watch it on loop makes a traditional short content video go […]